The Kia Sportage has received recognition everywhere, from magazines to consumers to industry awards. Recemtly, Diesel Car magazine named the 2011 Kia Sportage as the "Best Crossover Vehicle" in its annual Car of the Year issue. This designation marks the fifth award for the Kia crossover in less than 12 months.
Other recognitions the crossover received include the prestigious red dot Design award in Germany and several other magazine and industry awards from both the United States and South Korea. CarBuyer also recognized the Kia Sportage by making it CarBuyer's inaugural Car of the Year at the Geneva Motor Show. Fleet News also called Kia's CUV the "Best Crossover of 2011". Also honoring the Sportage is Total Off Road magazine, who recognized the Sportage as the Best Junior SUV. All of these acknowledgments have attracted many new customers to the Kia brand.
In one of the largest honors, the Kia Sportage also earned a 2011 "Vehicle Satisfaction Award" from AutoPacific. It was praised by owners for delivering both great value and high levels of overall satisfaction. Consumers were pleased with the crossover's great fuel economy, sleek design, and quality performance. Buyers also noted that it provided a comfortable ride with a great deal of convenient features.
The 2011 model entered showrooms last summer, and since then, sales of the Sportage have gone through the roof. The Kia Sportage also scored 10-rating points higher than the second place vehicle and earned high marks from owners in the AutoPacific survey. Consumers said that the Sportage delivered strong value and overall satisfaction.
Michael Sprague, vice president, marketing and communications, Kia Motors America, explains, "The 2011 Sportage has received overwhelmingly positive market feedback and attracted new consumers to the brand since it reached showrooms last year, thanks in large part to its unbeatable combination of world-class design, class-leading fuel efficiency, innovative technology features, and long list of modern amenities."
AutoPacific's award shows Kia's commitment to customer satisfaction, and how important it is to consumers that companies offer stylish, quality products, at a reasonable price, and with a valuable warranty. AutoPacific's study shows the results from more than 68,000 vehicle owners to decide the winner for each category.
The 2011 Kia Sportage was chosen based on 48 different categories to accurately measure the owner's experience with the vehicle. Overall, consumers were pleased with the Kia Sportage because of its new technologies incorporated into the vehicle, functionality, versatility, and abundance of safety features.
Salazar Kia, located in Avondale, AZ near Phoenix, provides a large selection of new and used Kia cars and SUVs. The Arizona Kia dealer strives to provide complete customer satisfaction throughout the entire car dealership experience. In addition to a large selection of vehicles, Salazar Kia also offers Kia service, parts and financing.
Source: http://ezinearticles.com/?expert=Taylor_Richards
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